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Review Paper | General Science | Volume 15 Issue 6, June 2026 | Pages: 388 - 392 | India
Influence of Social Media on Political Awareness and Voting Behaviour among Youth in Tamil Nadu
Abstract: The emergence of social media has significantly transformed political communication, public opinion formation, and electoral participation worldwide. In India, particularly in Tamil Nadu, social media platforms such as YouTube, Instagram, WhatsApp, Facebook, and X have become central to political engagement among young people. Political parties, leaders, influencers, and digital activists increasingly utilise online platforms to influence political awareness and voting behaviour among young voters. This review article critically examines scholarly literature, newspaper reports, public articles, YouTube discussions, and international research studies to understand the role of social media in shaping political awareness and electoral participation among youth in Tamil Nadu. The article explores digital political campaigns, meme culture, influencer politics, youth political participation, and online political discussions. It further analyses the positive and negative dimensions of social media, including political mobilisation, misinformation, polarisation, and emotional manipulation. The review reveals that social media has enhanced political awareness and democratic participation among youth while simultaneously creating challenges related to fake news and algorithmic influence. The study concludes that social media has become a powerful force in redefining political communication and youth political culture in Tamil Nadu.
Keywords: Social Media, Political Awareness, Voting Behaviour, Youth, Tamil Nadu, Political Communication, Digital Politics, Political Participation, Gen Z, Electoral Behaviour
How to Cite?: Jasmine Amalraj, "Influence of Social Media on Political Awareness and Voting Behaviour among Youth in Tamil Nadu", Volume 15 Issue 6, June 2026, International Journal of Science and Research (IJSR), Pages: 388-392, https://www.ijsr.net/getabstract.php?paperid=SR26607104134, DOI: https://dx.doi.org/10.21275/SR26607104134