Downloads: 10
Research Paper | Management | Volume 15 Issue 6, June 2026 | Pages: 124 - 126 | India
Consumer Perception of Sustainable Packaging in FMCG: An Age-Based Comparative Study in Ernakulam District
Abstract: Growing environmental concerns and increasing packaging waste have encouraged FMCG companies to adopt sustainable packaging solutions. This study examines consumer perception towards sustainable packaging in FMCG products across different age groups in Ernakulam District. A quantitative research approach was adopted, and primary data were collected from 310 respondents using a structured questionnaire. The study evaluates the influence of environmental awareness, environmental concern, consumer knowledge of sustainable packaging, packaging quality/functionality, and trust in sustainability claims on consumer perception. Data were analysed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings reveal that packaging quality/functionality is the most significant predictor of consumer perception towards sustainable packaging, while other variables exhibit varying levels of influence across age groups. The study highlights the importance of balancing environmental benefits with packaging performance to enhance consumer acceptance of sustainable packaging in the FMCG sector.
Keywords: Sustainable Packaging, Consumer Perception, FMCG, Environmental Awareness, Packaging Quality, Consumer Behaviour, Ernakulam District
How to Cite?: Amrutha K Menon, Naibin George, "Consumer Perception of Sustainable Packaging in FMCG: An Age-Based Comparative Study in Ernakulam District", Volume 15 Issue 6, June 2026, International Journal of Science and Research (IJSR), Pages: 124-126, https://www.ijsr.net/getabstract.php?paperid=SR26601162523, DOI: https://dx.doi.org/10.21275/SR26601162523