India's Shift to the Instant Service Economy: Platform Growth, Urban Consumption, and Socioeconomic Impact

Myra Abhishek Chamaria

Abstract: This study examines the rapid emergence of the instant service economy in urban India, driven by digital platforms offering rapid delivery and on-demand services. The purpose is to analyse how these platforms reshape consumption patterns, labor dynamics, and perceptions of value. Using qualitative observations and illustrative examples, the study explores consumer preferences for convenience and time-saving services. The findings suggest that convenience has become a key consumption driver, contributing to improved living standards while also increasing dependency on digital platforms and reinforcing socio-economic inequalities (Sullivan et al., 2000). The study highlights that while efficiency and accessibility improve, concerns related to labor displacement and reduced self-sufficiency remain significant. The paper concludes that the instant service economy represents a structural shift in value perception, requiring careful consideration of its long-term societal impact.

Keywords: instant service economy, quick commerce, platform economy, urban consumption, digital labor, convenience economy, India

How to Cite?: Myra Abhishek Chamaria, "India's Shift to the Instant Service Economy: Platform Growth, Urban Consumption, and Socioeconomic Impact", Volume 15 Issue 4, April 2026, International Journal of Science and Research (IJSR), Pages: 988-989, https://www.ijsr.net/getabstract.php?paperid=SR26415114702, DOI: https://dx.dx.doi.org/10.21275/SR26415114702

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