International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Finance | India | Volume 12 Issue 2, February 2023


A Study on Effect of Demographic Variables on Attitude of Investors in Personal Finance Management

Priyanka Patel [2] | Dr. Keyur Nayak


Abstract: Investment is one of the important term in the day to day life of every people. Mainly, people with saving enter into the world of investment. Investors invest their savings for the purpose of getting more money in order to finance their future consumption.. Nowadays individuals are increasingly expected to take command of their financial decisions. Such decisions are taken based on different factors, among which demographic variables play important role on attitude of Investors. The study is about exploring into the effect of demographic variables on attitude of investors in Personal finance management. Attitude of Investors include investment pattern, investment choices, risk tolerance, perception of risk etc. The objective of the study is to identify the relationship between demographic variables and attitude of investors. The findings of the study shows that demographic variables like age, gender, occupation and marital status do not have significant relationship with investment pattern. It is identified that majority of respondents are willing to take risk after adequate research. Only marital status has significant relationship with risk tolerance. Majority of respondents perceive risk as an opportunity, they want to take risk and get more return after adequate research. It is observed from the study that only age has significant relationship with perception of risk.


Keywords: Personal Finance Management, Demographic variable, Attitude, Risk Tolerance


Edition: Volume 12 Issue 2, February 2023,


Pages: 186 - 192


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