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Research Paper | Management | Kenya | Volume 3 Issue 11, November 2014

An Assessment of the Effects of Recruitment Outsourcing On Performance of Flowers Firms in Nakuru County, Kenya

Trizer Mwende Kinyua | Josephat Kwasira ^[5]

Abstract: With the increasing globalization, outsourcing has become an important business approach, and a competitive advantage may be gained as products or services are produced more effectively and efficiently by outside suppliers. The need to respond to market changes on a daily basis and the difficulty of predicting the direction of such changes mean that organizations must focus on their core competences and capabilities through outsourcing. One such outsourcing practice is human resource outsourcing where partial or whole activities of the human resource function are outsourced. The purpose of the study therefore was to assess the effect of recruitment outsourcing on the performance of flower firms. It was hypothesized that recruitment outsourcing does not have a significant effect on performance of flower firms. The study used descriptive techniques using both quantitative and qualitative approaches. Data was collected using both open and closed-ended questionnaires. The study used a sample of 66 respondents from selected flower firms in Rongai Sub-County. The study used both descriptive and inferential statistics to analyze the data. The study found a positive relationship between recruitment outsourcing and performance of the flower firms. Recruitment outsourcing had the strongest positive effect on performance (r = 0.534). The study recommends that flower firms should enhance their outsourcing activities whilst balancing its effects on in-house employee motivation

Keywords: Out Sourcing, flower firms, performance, Recruitment

Edition: Volume 3 Issue 11, November 2014,

Pages: 262 - 265