The Effect of Experiental Marketing on Customer Satisfaction and Loyalty Restaurant 150 Eatery in Bogor
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 151 | Views: 335 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Business Management | Indonesia | Volume 6 Issue 9, September 2017 | Popularity: 7 / 10


     

The Effect of Experiental Marketing on Customer Satisfaction and Loyalty Restaurant 150 Eatery in Bogor

Andrianto Ekoputra, Hartoyo, Dan Dodikridho Nurrochmat


Abstract: The purpose of this study is to determine the effect of Experiental Marketing on customer satisfaction and loyalty at 150 Eatery Restaurant Bogor. The population in this study is all the customers who has visited or are visiting 150 Eatery. Method of sampling is done by purposive sampling method, with the number of 175 respondents. Research hypothesis testing uses analysis of Structural Equation Modeling (SEM). The results showed that Experiental Marketing has a significant and positive impact on customer satisfaction. Customer satisfaction also has a significant and positive effect on customer loyalty, but Experiental Marketing has no direct effect on customer loyalty.


Keywords: Experiental Marketing, Satisfaction, Loyalty


Edition: Volume 6 Issue 9, September 2017


Pages: 267 - 271



Make Sure to Disable the Pop-Up Blocker of Web Browser


Text copied to Clipboard!
Andrianto Ekoputra, Hartoyo, Dan Dodikridho Nurrochmat, "The Effect of Experiental Marketing on Customer Satisfaction and Loyalty Restaurant 150 Eatery in Bogor", International Journal of Science and Research (IJSR), Volume 6 Issue 9, September 2017, pp. 267-271, https://www.ijsr.net/getabstract.php?paperid=ART20173022, DOI: https://www.doi.org/10.21275/ART20173022

Similar Articles

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, Indonesia, Volume 10 Issue 9, September 2021

Pages: 503 - 508

Influence of Clinical Pathway Implementation on the Outcome of Drug Rehabilitation Program Services

Jaya Mualimin, Alimin Maidin, Syamsuddin, Abdul Aziz

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, Malaysia, Volume 11 Issue 9, September 2022

Pages: 1193 - 1198

Consumers' Intention towards Online Clothes Shopping Adoption within Klang Valley, Malaysia

Amina Soualhi, Siti Aida Samikon

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, India, Volume 12 Issue 11, November 2023

Pages: 1075 - 1079

Navigating Organizational Entropy: Strategies for Enhancing Employee Performance

Dr. Krishna Nand Tripathi, Pushplata Tripathi

Share this Article

Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, Indonesia, Volume 10 Issue 9, September 2021

Pages: 992 - 995

The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba

Megasari Gusandra Saragih, Elfitra Desy Surya, Mesra B

Share this Article

Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Analysis Study Research Paper, Business Management, India, Volume 12 Issue 9, September 2023

Pages: 1473 - 1477

The Role of Green Marketing and How it Effects on Consumers in FMCG Sector

Gopaldas Harinath, R. Venkateswar Rao

Share this Article
Top