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Research Paper | Business Management | Indonesia | Volume 10 Issue 9, September 2021

The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba

Megasari Gusandra Saragih | Elfitra Desy Surya | Mesra B

Abstract: The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the COVID - 19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a non-probability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.

Keywords: Functional Value, Epistemic Value, Satisfaction

Edition: Volume 10 Issue 9, September 2021,

Pages: 992 - 995