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Research Paper | Management | India | Volume 4 Issue 3, March 2015

Analysis of the Influencing Factors for Brand Preferences towards FMCG in Delhi NCR

M Shehbaz Qasim

Abstract: Branding is a critical marketing system which motivates customer's perspective and purchasing behavior on time basis. Understanding customer purchasing practices will give promoters a close research how important for the marketers is to know the fundamental relationship the customer has with the brand. Along these lines, therefore, the research shares these issues into number of extents to consider that there is any association between customers buying behavior. However, it allows one to check whether branding can really motivate customer buying practice. The research focuses on the individual buying conduct and branding affiliations. The sample is gathered from the various zones of Delhi NCR to analyses the monthly income effect and in addition to place of racial, religion and geographic issue for suitable sampling. The significance of this research is to clarify how branding have an impact on diverse purchasers behaviors hypothesis towards FMCG brand items that are analyzed utilizing the consumer behavior variables.

Keywords: Fast Moving Consumer Goods FMCG, Instant Drinks, Branding, Customer Buying Behaviors, Consumer Behavior Variables

Edition: Volume 4 Issue 3, March 2015,

Pages: 1949 - 1953

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