Brand Management and its Importance
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Management | India | Volume 6 Issue 11, November 2017

Brand Management and its Importance

Poojitha Surabathula

You have to maintain and replenish a brand over time or it will die. Brand Management has become increasingly important for todays businesses. According to them brand acts as a link between organization and its audience. Brand management is the science of crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly. A robust brand differentiates its products from the competitors and gives your business boost on the others, allowing you to increase sales and grow your business.

Keywords: Branding Loyalty Consistency Flexibility Tactics

Edition: Volume 6 Issue 11, November 2017

Pages: 1518 - 1521

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Poojitha Surabathula, "Brand Management and its Importance", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20178234, Volume 6 Issue 11, November 2017, 1518 - 1521

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