International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




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Research Paper | Management | India | Volume 6 Issue 11, November 2017


Brand Management and its Importance

Poojitha Surabathula


Abstract: You have to maintain and replenish a brand over time or it will die. Brand Management has become increasingly important for todays businesses. According to them brand acts as a link between organization and its audience. Brand management is the science of crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly. A robust brand differentiates its products from the competitors and gives your business boost on the others, allowing you to increase sales and grow your business.


Keywords: Branding Loyalty Consistency Flexibility Tactics


Edition: Volume 6 Issue 11, November 2017,


Pages: 1518 - 1521


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How to Cite this Article?

Poojitha Surabathula, "Brand Management and its Importance", International Journal of Science and Research (IJSR), Volume 6 Issue 11, November 2017, pp. 1518-1521, https://www.ijsr.net/get_abstract.php?paper_id=ART20178234



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