Downloads: 124 | Views: 135 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Management | India | Volume 6 Issue 11, November 2017
Brand Management and its Importance
Abstract: You have to maintain and replenish a brand over time or it will die. Brand Management has become increasingly important for todays businesses. According to them brand acts as a link between organization and its audience. Brand management is the science of crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly. A robust brand differentiates its products from the competitors and gives your business boost on the others, allowing you to increase sales and grow your business.
Keywords: Branding Loyalty Consistency Flexibility Tactics
Edition: Volume 6 Issue 11, November 2017,
Pages: 1518 - 1521
Similar Articles with Keyword 'Branding'
Research Paper, Management, India, Volume 3 Issue 7, July 2014Pages: 2172 - 2175
Talent Management of the Approach is the Choice of Successor
Hoda Roham Rad | Dr. Soleyman Iranzadeh | Dr. Hossein Bodaghi Khajeh Noubar
Research Paper, Management, India, Volume 5 Issue 8, August 2016Pages: 1902 - 1906
Effect of Employee Branding for Enhancing Customer Satisfaction, Organization Reputation and Employee Satisfaction Using Factor Analysis
Dr. D. K. Ghosh  | Shweta S. Kulshrestha