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Research Paper | Educational Psychology | Volume 15 Issue 6, June 2026 | Pages: 1554 - 1557 | India
Life Skills in the Era of Intelligent Feeds: Assessing the Impact of AI-Driven SNS Addictive Behaviour among Students
Abstract: Artificial Intelligence has transformed social media from a passive communication space into an AI-driven engagement ecosystem. On platforms such as Instagram, Facebook, and YouTube, algorithms no longer merely curate user-generated content; they personalise feeds, stimulate continuous interaction, and intensify user engagement through predictive and adaptive mechanisms. In this context, the present study examines the relationship between Life Skills and Social Networking Sites (SNS) Addiction among secondary school students in India, where social media usage among adolescents has expanded rapidly in recent years. The study was conducted on a sample of 350 secondary school students. Pearson product-moment correlation was employed to analyse the relationship between the variables. The findings revealed a significant negative correlation between Life Skills and SNS Addiction (r = -.541, p
Keywords: Life Skills, Social Networking Sites Addiction, AI-Mediated Environment, School Students, Artificial Intelligence, Digital Well-Being
How to Cite?: Dr. Ram Niwas Deshwal, Jyoti Sehgal, "Life Skills in the Era of Intelligent Feeds: Assessing the Impact of AI-Driven SNS Addictive Behaviour among Students", Volume 15 Issue 6, June 2026, International Journal of Science and Research (IJSR), Pages: 1554-1557, https://www.ijsr.net/getabstract.php?paperid=SR26623123106, DOI: https://dx.doi.org/10.21275/SR26623123106