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Research Paper | Information Technology | Volume 15 Issue 1, January 2026 | Pages: 1839 - 1844 | United States
"Humanizing PropTech: Building Communities, Not Just Buildings" - A Philosophical Piece on Blending Technology, Urbanism, and the Social Fabric of Cities to Create Places where People Truly Feel They Belong
Abstract: In the context of the rapid diffusion of digital solutions into the real estate market (PropTech), a persistent contradiction emerges: tools conceived as drivers of operational efficiency often precipitate the dissolution of horizontal ties and the erosion of a sense of community in residential environments. This study develops and theoretically substantiates a conceptual framework for the humanization of PropTech, which shifts the focus from the exploitation of physical assets to the purposive construction of resident communities. The objective is to demonstrate that strategic, anthropocentric implementations can simultaneously enhance the quality of everyday life and generate measurable economic returns. The methodological basis includes a systematic literature review on urban theories and the PropTech market, as well as an in-depth case study analysis grounded in the author's methodology of integrated development (PPP system) and the digital platform Community as a Service (CaaS). As an applied demonstration of this logic, the study integrates preliminary insights from the author's b. with platform, a working prototype that operationalizes the Community-as-a-Service (CaaS) business model through AI-driven behavioral analysis and resident engagement mechanisms. The results indicate that CaaS models that activate social interactions are consistently associated with a 10-15% increase in tenant retention, an appreciation of asset value, and the formation of new revenue streams for property management companies. The conclusion presented is that the proposed model serves as a viable scaffold for aligning technological innovation with social objectives, transforming buildings into spaces of genuine belonging. The information reflected in the study will be of interest to developers, investors, property managers, and urban planners focused on designing sustainable, socially oriented projects.
Keywords: PropTech, humanization of technology, urban development, community building, placemaking, b.with platform, Community as a Service (CaaS), tenant retention, social capital, New Urbanism, digital transformation of real estate
How to Cite?: Anastasiia Livintseva, ""Humanizing PropTech: Building Communities, Not Just Buildings" - A Philosophical Piece on Blending Technology, Urbanism, and the Social Fabric of Cities to Create Places where People Truly Feel They Belong", Volume 15 Issue 1, January 2026, International Journal of Science and Research (IJSR), Pages: 1839-1844, https://www.ijsr.net/getabstract.php?paperid=SR26104161041, DOI: https://dx.dx.doi.org/10.21275/SR26104161041