Westernization of Food Culture: It?s Impact on Health, Economy and Tradition in the Manipuri Society

Dr. KSH Bimolata Devi

Abstract: Food is one of the basic needs of life. It is also part of one?s own identity. The central part of our community, social, cultural and religious life. It has been an expression of love, friendship and happiness at religious, social and family get togethers. Manipur is a small state in the north eastern part of India. The food culture of Manipur state is considered to be a major cultural heritage and practice of the indigenous people of the state. The unique traits of the locale have been of great influence to the tourism growth and economy of the state. Many countries, states, all over the world are affected by westernization, including our state of Manipur, a land of very deep cultural roots. Westernization is the process in which regional or local cultures become heavily influenced by western culture and society. It has the power to bring about many positive changes as well as negative changes in a society. Traditional food markets and local vendors selling foods on the street cannot compete with the branded and easily available, tasty fast foods. The entries of many multinational fast-food outlets have revolutionized the industry of our small and not so rich state like Manipur in its own way. Many unemployed youths are taking advantage of the westernized institution to set up fast food businesses on the streets. Today, the cuisine of Manipur is being altered by the increased consumption of these western fast foods. Consumption of such foods contributes towards weight gain, certain deficiency diseases, heart and liver diseases, costly treatments, healthcare, etc. Most of the foods are junk foods, with very poor nutritional values. There has also been a loss of traditional values. Not only has the content of the diet been an issue, but also the way in which the food is consumed. While some changes are embraced by the population, others can be seen as a threat. In order as not to lose our own identity, therefore we need to find out the bad sides and improve upon them.

Keywords: Food culture, Health, Economy, Tradition, Society