Government Business Advisory Strategies and SME Performance: Evidence from Kenya?s South Rift Region
Abstract: Small and medium enterprises (SMEs) play a crucial role in job creation and economic development, yet many continue to struggle with structural constraints. This study investigates the influence of government business advisory strategies-such as training, mentorship, and regulatory guidance-on the performance of SMEs in Kenya?s South Rift Region. Drawing on data from 229 SMEs certified by the Kenya Bureau of Standards, the study employs a resource-based theoretical framework and correlational design. Descriptive results reveal a generally neutral perception of advisory service availability, while regression analysis confirms a statistically significant relationship between advisory strategies and SME performance (B = 0.245, p
Keywords: Business Advisory Strategy, SME Performance, Resource-Based View, South Rift Region, Business Development Services
How to Cite?: Lucy Muthoni Mbogori, Simon K. Kipchumba, Nehemiah Kiprop Kiplagat, "Government Business Advisory Strategies and SME Performance: Evidence from Kenya?s South Rift Region", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 1130-1138, https://www.ijsr.net/getabstract.php?paperid=SR251113190531, DOI: https://dx.doi.org/10.21275/SR251113190531