From Data to Narrative: Personalization in Marketing through Generative AI Storytelling

Dr. Viju Samuel, Dr. Abhishek Duttagupta

Abstract: Generative AI is reshaping the field of marketing by transforming data-rich insights into highly personalized storytelling experiences. Integration of artificial intelligence in creative marketing, the research seeks to uncover the experiences, motivations, and perceptions of marketers as they transform raw customer data into narrative-driven campaigns. Through a series of in-depth interviews and thematic analysis, the study explores the methods used by practitioners to identify relevant consumer insights, the decision-making processes behind story creation, and the challenges encountered in aligning AI-generated narratives with brand values. Findings underscore the importance of balancing automation with creativity, highlighting themes such as ethical data usage, authenticity in messaging, and the evolving role of marketers as storytellers in a technology-driven landscape. Participants also reflect on the tension between personalization and privacy, offering insights into how brands can humanize customer experiences without compromising trust. Ultimately, this research demonstrates that generative AI not only enhances strategic storytelling in marketing but also brings new complexities to the art of consumer engagement, suggesting pathways for ethical and innovative practice as the field continues to evolve.

Keywords: Artificial Intelligence, Brand Storytelling, Customer Experience, Data-Driven Marketing, Personalization

How to Cite?: Dr. Viju Samuel, Dr. Abhishek Duttagupta, "From Data to Narrative: Personalization in Marketing through Generative AI Storytelling", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 393-396, https://www.ijsr.net/getabstract.php?paperid=SR251106125632, DOI: https://dx.doi.org/10.21275/SR251106125632