A Study on Consumer Behavior towards Connected Medical Devices and Adoption of IOMT Post the COVID-19 Pandemic

Sarvesha Marathe, Dr. Rohan Kesarkar

Abstract: Since the COVID-19 pandemic, people have become more health-conscious and have started adopting digital healthcare solutions and medical devices. Various market reports, including Newswire report, have identified consumer awareness of Internet of Things (IoT)-based medical devices as a primary growth driver of the Internet of Medical Things (IoMT) market. This study aims to explore the awareness and purchase intentions of connected medical devices among Indian consumers in Tier-1 and Tier-2 cities. Online cross-sectional survey responses from 100 general consumers and 10 doctors were analyzed using tools like IBM SPSS for descriptive statistics and hypothesis testing. The consumer survey indicates that more than 70% of respondents are aware of IoT home-use medical devices and wearable devices, but lack in-depth awareness. The top factors influencing buying decisions are the doctor?s recommendation, ease of use of the device, and quality of results. The doctor survey indicates that 6 out of 10 doctors are unsure whether they will recommend such medical devices to patients. The primary barrier perceived by doctors is concern over data privacy issues. Hypothesis testing indicates that as consumer awareness increases, the intention to purchase IoT-based medical devices also rises. The recommended actions will help raise awareness, ultimately expanding the growth potential of the IoMT market.

Keywords: Internet of Things (IoT), Internet of Medical Things (IoMT), connected medical devices, Correlation

How to Cite?: Sarvesha Marathe, Dr. Rohan Kesarkar, "A Study on Consumer Behavior towards Connected Medical Devices and Adoption of IOMT Post the COVID-19 Pandemic", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 445-450, https://www.ijsr.net/getabstract.php?paperid=SR251101191016, DOI: https://dx.doi.org/10.21275/SR251101191016