International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Finance | India | Volume 11 Issue 3, March 2022


A Critical Review on Omni - Channel Marketing Communications in Financial, Retail, and Healthcare Services

Priyal Borole [6]


Abstract: The introduction of omni - channel communication technology has completely revolutionized the marketing industry. This is not merely a little change; it is a profound and transformative upheaval that is impacting many sectors, including finance, retail, and healthcare. This comprehensive analysis explores in depth the implementation, advantages, challenges, and future directions of omni - channel strategies in these crucial industries. We thoroughly explore a vast collection of literature and real - life examples to ana-lyze the mechanisms driving omni - channel communications. These include customer relationship management systems, advanced data analytics, and the transformative power of mobile apps. Prepare yourself for a multitude of advantages: envision accelerated customer relationships, sales reaching unprecedented levels, and companies enjoying the radiance of improved perception. However, there are significant challenges to overcome, ranging from the complex process of integrating data to the strong concerns around privacy. Additionally, aligning the various key individuals inside the business poses a difficult problem. We reveal the secrets of suc-cessful omni - channel marketing by analyzing a variety of case studies. We examine the complex techniques that contribute to their success. By analyzing current market patterns, we can identify upcoming trends and provide valuable suggestions to firms seeking to optimize their omni - channel marketing strategies. This review serves as a guide for practitioners, policymakers, and researchers to effectively utilize the transformative power of omni - channel marketing communication technology in the field of marketing.


Keywords: Omni - channel, communications technology, customer engagement, data analytics, customer relationship management


Edition: Volume 11 Issue 3, March 2022,


Pages: 1555 - 1559


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