International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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India | Decision Science | Volume 12 Issue 9, September 2023 | Pages: 382 - 391


The Power of Data in Improving Retail Decisions

Krishna Karthik Reddy Chavva, Swapnil Roy

Abstract: This study does a deep dive into potential use cases that a Retail company can take advantage of. Here, we try to explain how data driven decision making can boost Retail business. By presenting practical predictive analysis, statistical modeling, deep learning, a retail worker working in the B2B space can transform their business with their transactional logs, customer reviews, etc.Furthermore, the study tries to explain models that can be used in each of the use cases and the working algorithm behind it. It also covers how to assess those model performance and do a necessary model performance check.

Keywords: Customer Segmentation, Customer Propensity, Demand Forecasting, Machine Learning, Artificial Intelligence, B2B, Retail



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Chavva, K. K. R., Roy, &S. (2023). The Power of Data in Improving Retail Decisions. International Journal of Science and Research (IJSR), 12(9), 382-391. https://www.ijsr.net/getabstract.php?paperid=SR23902132710 https://www.doi.org/10.21275/SR23902132710

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