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Egypt | Marketing | Volume 12 Issue 8, August 2023 | Pages: 582 - 586
Managing Customer Experience through Service Innovation at the Base of the Pyramid
Abstract: This study explores the relationship between service innovation and customer experience in the context of a major Egyptian telecommunications company. It highlights the importance of customer-centric innovations in enhancing customer experience, especially in base-of-the-pyramid markets. The findings suggest that successful service innovations are those that address specific customer needs and provide value-for-money, convenience, and high service quality.
Keywords: Customer experience, Service innovation, Base-of-the-pyramid, Telecommunications
How to Cite?: Rasha El Gendi, Moira Clark, "Managing Customer Experience through Service Innovation at the Base of the Pyramid", Volume 12 Issue 8, August 2023, International Journal of Science and Research (IJSR), Pages: 582-586, https://www.ijsr.net/getabstract.php?paperid=SR23801132341, DOI: https://dx.doi.org/10.21275/SR23801132341