Downloads: 6 | Views: 304 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2
Case Studies | Marketing | Egypt | Volume 12 Issue 8, August 2023 | Popularity: 5.2 / 10
Managing Customer Experience through Service Innovation at the Base of the Pyramid
Rasha El Gendi, Moira Clark
Abstract: This study explores the relationship between service innovation and customer experience in the context of a major Egyptian telecommunications company. It highlights the importance of customer-centric innovations in enhancing customer experience, especially in base-of-the-pyramid markets. The findings suggest that successful service innovations are those that address specific customer needs and provide value-for-money, convenience, and high service quality.
Keywords: Customer experience, Service innovation, Base-of-the-pyramid, Telecommunications
Edition: Volume 12 Issue 8, August 2023
Pages: 582 - 586
DOI: https://www.doi.org/10.21275/SR23801132341
Please Disable the Pop-Up Blocker of Web Browser
Verification Code will appear in 2 Seconds ... Wait