International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Informative Article | Humanities | India | Volume 12 Issue 7, July 2023

Role of Digital Media Literacy in Implementing Traffic Rules in India

Dr. Sewa Singh Bajwa [4]

Abstract: Ever since the age of civilization man started moving from one place to other. This movement from one place to other is indebted to the invention of wheel. Bullock carts were among the initial modes of transportation in initial stages. Man started domesticating animals in the civilization era. While milch cattle were kept for meeting the milk and other dairy products need, the oxen were kept for ploughing the land for agriculture purposes. Bulls used to pull the carts loaded with different articles required by the then man. Later in the era of kings and emperors, horses used to pull the chariot of Kings, emperors and other prominent people. Horses and elephants were the main animals which were used to attack the enemy during battles. But most of ordinary people used to walk on foot. They would cover long distances on foot only as domesticating bulls and bulls cart was the property of comparatively well to do families. Poor people, meager farmers and laborers could not afford to keep bullocks or cattle. Times kept on changing and with the changing times the world witnessed a number of changes in every field of life. This article explores the role of digital media literacy in implementing traffic rules in India. It discusses the evolution of transportation, the importance of traffic rules, and the potential of digital media in spreading awareness about these rules. The article concludes by emphasizing the significant role digital media literacy can play in enhancing traffic literacy and reducing road accidents. This article aims to explore the potential of digital media literacy in enhancing the implementation of traffic rules in India, thereby contributing to road safety and reducing accidents.

Keywords: Digital Media Literacy, Traffic Rules, Road Safety, Public Awareness, India

Edition: Volume 12 Issue 7, July 2023,

Pages: 952 - 958

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