International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Law | India | Volume 12 Issue 11, November 2023


Pink Tax: The Quantum Leap for Gender Equality

Dr. R Bharat Kumar | S. Prathyusha [2]


Abstract: The pink tax, a term coined by feminists, has recently gained prominence in the struggle for gender parity. Women are more likely than males to spend more for the same goods, especially if the product is aimed towards women. As a matter of fact, it's projected that gender - based pricing costs female customers in the United States $1400 or more per year! (Forbes 2012). Pink taxes don't necessarily refer to things that are pink in colour; rather, the term "pink" is used to denote a higher price for products geared at women. The "BIC for Her" range of pens from BIC, for example, has "beautifully smooth" ballpoint pens in pink, purple, and pastel hues at a premium price. A Comfort Twin Sensitive shaver is also available for both men and women. The women's razors cost an average of $2.50 more per pack than the men's similar razors. Gender discrimination may be seen in a wide range of socioeconomic manifestations, from the gender wage gap to laws governing inheritance and educational opportunities. Pricing items and services with a "pink tax" is a kind of gender discrimination that is less well recognised.


Keywords: Pink Tax, Gender, Discrimination


Edition: Volume 12 Issue 11, November 2023,


Pages: 1080 - 1088


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