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Research Paper | Business Management | Indonesia | Volume 9 Issue 7, July 2020

Strategic Formulation and Implementation Using IFE & EFE Matrixes in PT. LORAID

Sausan Zhafir Qunayta | Siska Noviaristanti

Abstract: The growth of technology in this era affects some other fields that are related to technology, including the information system technology. One of the things that is developing in the information system technology is Radio-Frequency Identification (RFID) that can be utilized in people’s daily lives, including in companies or institutions. PT. LORAID, a company that is specialized in RFID system especially the long range RFID, is one of the companies that has been using this chance to market their services and products since 2015. The purpose of this research is to evaluate the business situation of PT. LORAID by using the SWOT analysis. IFE, EFE, and IE matrixes are used to formulate the alternative strategy and to determine how the company can implement the said alternative strategy based on strategic management theories. The research used a mixed method by collecting qualitative data through a group interview and collecting quantitative data through weighting and rating each internal and external factors by the 4 key informants of PT. LORAID. The result of the research is to suggest a strategy to be implemented by PT. LORAID in hope to increase the performance quality of the company

Keywords: SWOT analysis, IFE matrix, EFE matrix, IE matrix, RFID

Edition: Volume 9 Issue 7, July 2020,

Pages: 1210 - 1213