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Research Paper | Management | Volume 5 Issue 4, April 2016 | Pages: 928 - 935 | Kenya
Use of Integration Strategy on Competitive Performance of Rabbit Meat Production Firms in Kenya
Abstract: This study was aimed at finding out the use of integration strategies for competitive performance of rabbit meat production firms in Kenya and if there is any influence of the integration strategies on competitive performance of the rabbit meat production firms in Kenya. The study was guided by the following objectives, to analyse the effect of vertical integration strategy on competitive performance of the rabbit meat industry in Kenya, to establish the effect of horizontal integration strategy on competitive performance of the rabbit meat industry in Kenya and to analyse the effect of diagonal integration strategy on competitive performance of the rabbit meat industry in Kenya. The study collected data from production managers and farm managers. It used descriptive analysis for individual research indicators while correlation and regression analysis were used to establish the effect of vertical, horizontal and diagonal integration on competitive performance. Empirically, using Pearson correlation r and significance value p, vertical integration was found to contribute to 62.7 % i. e. r^2=0.632 at (r=0.795, p
Keywords: Integration Strategy, Competitive Performance, Rabbit Meat Production Firms
How to Cite?: Catherine Wanjiku Kimani, Barrack Okello, Juma Wagoki, "Use of Integration Strategy on Competitive Performance of Rabbit Meat Production Firms in Kenya", Volume 5 Issue 4, April 2016, International Journal of Science and Research (IJSR), Pages: 928-935, https://www.ijsr.net/getabstract.php?paperid=NOV162704, DOI: https://dx.doi.org/10.21275/NOV162704