Downloads: 4
Research Paper | Decision Science | Volume 15 Issue 1, January 2026 | Pages: 1685 - 1693 | India
Leveraging Artificial Intelligence for Enhanced Decision-Making in Business Strategy
Abstract: Artificial Intelligence has proven itself to be a transformative driver across all industries, it has reshaped the traditional processes improving efficiency and speed of day to day operations. Its capabilities in large scale data analysis, predictive modelling and recognition of patterns have made it an indispensable tool for many organizations and increased their productivity up to a great extent. This study aims to analyse how AI integration in strategic decision-making processes has enhanced the business strategy making evolved and error free. This study also consists of a case study of COiN platform used by JP Morgan which illustrates how this AI integration has strengthened and improved the decision-making process and how businesses are leveraging AI technologies to achieve sustainable growth and is evolving continuously. The findings of this study suggest that while AI has significantly improved the operational efficiency of businesses and has given them a competitive edge, but security, algorithm bias and readiness must be addressed and taken care of before any successful implementation.
Keywords: Artificial Intelligence, Strategic Decision-Making using AI, COiN, AI, Business Strategy, Decision-Making, Predictive Analytics, Machine Learning
How to Cite?: Unnati Agarwal, "Leveraging Artificial Intelligence for Enhanced Decision-Making in Business Strategy", Volume 15 Issue 1, January 2026, International Journal of Science and Research (IJSR), Pages: 1685-1693, https://www.ijsr.net/getabstract.php?paperid=MR26112172213, DOI: https://dx.dx.doi.org/10.21275/MR26112172213