International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Review Papers | Journalism & Mass Communication | India | Volume 12 Issue 3, March 2023

Role of Media in Portraying Gender Biasness in Indian Politics: A Review Based Study

Smitee Kumari | Dr. Amit Chawla

Abstract: The role of women in various field is always considered as an important area of discussion and gains significant attention among all the feminist writers and scholars. Some of such studies have signified the role of women on the basis of their work efficiency, performance and participation in all the spheres of an economic development. However, women are still unable to shake their stereotyped perception that they are less valuable than males. The objective of this study is to identify the factors that contribute less prevalent political press coverage of women politicians than that of men. Media has also contributed their part in portraying negative image of women through different mediums: print, electronic and digital media. Many - a - times media has challenged the work life balance of women and moreover, some of the media houses even created the image of women as sex symbol, merely as a commodity. In the current situation, the media, particularly in the domain of Indian politics, has portrayed women as being less competent and effective in terms of their work, dominance, quality of work and knowledge they share in comparison to male. However, women in all diversion are at equivalent portrayal as men. Additionally, advancement rates for women surpass those for men. This research points at increased participation of women in politics as ?crucial? and ?pre - requisite? for human existence. Further it indicates that female politicians successfully recognize work - related difficulties for women and can offer workable and rigorous solutions. It can therefore be concluded that involvement of women within political environment need to be embraced and emphasized by media alike. This paper is based on an in - depth study carried out to understand how gender discrimination in Indian politics is covered in the media and the real reasons behind it.

Keywords: Gender Biasness, Politics, print media, electronic media, Feminist Women Approaches

Edition: Volume 12 Issue 3, March 2023,

Pages: 1044 - 1049

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