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Research Paper | Management | Kenya | Volume 3 Issue 10, October 2014

Influence of Entrepreneurship Training on Strategy Implementation among Enterprises in Nakuru County, Kenya

George Githuto Muriithi | Dr. Daniel M. Wanyoike

Abstract: The purpose of this study was to examine the role of entrepreneurship training on strategy implementation among business enterprises in Nakuru County. The study objectives were to establish how new venture creation and growth training affected the strategy implementation of enterprises operating in Nakuru County and to establish how innovation management training affected strategy implementation of enterprises operating in Nakuru County. This study adopted a descriptive research design based on a survey strategy. Data was collected using structured questionnaires from selected business enterprises in Nakuru County and analyzed using both descriptive and inferential statistics. Social entrepreneurship training was found to have a significant effect on strategy implementation; entrepreneurs dedicated their resources to address these social needs mostly through CSR programs. Findings also showed weak positive significant relationship existed between innovation management and strategy implementation, the study showed that while training was provided to ensure that innovative new processes were implemented effectively and personnel encouraged to stay abreast of developments in their functional fields and to share their knowledge with others innovation management received little attention. The study recommends entrepreneurs not ignore societal aspects, they should expose their staff more to business ideas and management approaches related to their actual business in order to enable them create more value for the business, More emphasis should also be placed on evaluation of innovation management needs to be given sufficient attention in the businesses enterprises as they all contribute significantly to strategy implementation process.

Keywords: strategy implementation, business enterprises, innovation management training, social entrepreneurship training

Edition: Volume 3 Issue 10, October 2014,

Pages: 2006 - 2012

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