Downloading: A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

Abstract: The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.

Keywords: Digital marketing, consumer buying behaviour, advent of technology



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