Downloads: 468 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2
Review Papers | Marketing | India | Volume 9 Issue 1, January 2020
A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
Kowsalya KR
Abstract: The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.
Keywords: Digital marketing, consumer buying behaviour, advent of technology
Edition: Volume 9 Issue 1, January 2020,
Pages: 344 - 345
Similar Articles with Keyword 'Digital marketing'
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Marketing, Zimbabwe, Volume 10 Issue 5, May 2021
Pages: 97 - 112Content Marketing's Role in Company Branding and Business in Zimbabwe - A Case of Truworths
Shuli Song | Clement Nyasha Simunyu
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Marketing, India, Volume 13 Issue 4, April 2024
Pages: 894 - 897Consumer Attitude towards Digital Marketing
Dr. V. Anandha Valli