A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064


Amazon Sale


Review Papers | Marketing | India | Volume 9 Issue 1, January 2020

A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.

Keywords: Digital marketing, consumer buying behaviour, advent of technology

Edition: Volume 9 Issue 1, January 2020

Pages: 344 - 345

Share this Article

How to Cite this Article?

Kowsalya KR, "A Study on Digital Marketing and its Impact on Consumer Buying Behaviour", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20203963, Volume 9 Issue 1, January 2020, 344 - 345

215 PDF Views | 200 PDF Downloads

Download Article PDF


Amazon Sale


Similar Articles with Keyword 'Digital marketing'

Research Paper, Marketing, Nigeria, Volume 9 Issue 4, April 2020

Pages: 1186 - 1190

Scientific Inquiry: The Philosophical, Methodological and Theoretical Debates to the Study of Digital Marketing

Ikaba Yirakpoa Victoria PhD, Wali Kemkamma

Share this Article

Review Papers, Marketing, India, Volume 9 Issue 1, January 2020

Pages: 344 - 345

A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

Share this Article
Top