International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Review Papers | Marketing | India | Volume 9 Issue 1, January 2020

A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.

Keywords: Digital marketing, consumer buying behaviour, advent of technology

Edition: Volume 9 Issue 1, January 2020

Pages: 344 - 345

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Kowsalya KR, "A Study on Digital Marketing and its Impact on Consumer Buying Behaviour", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20203963, Volume 9 Issue 1, January 2020, 344 - 345

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Review Papers, Marketing, India, Volume 9 Issue 1, January 2020

Pages: 344 - 345

A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

Share this Article



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