International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


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Review Papers | Marketing | India | Volume 9 Issue 1, January 2020


A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR


Abstract: The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.


Keywords: Digital marketing, consumer buying behaviour, advent of technology


Edition: Volume 9 Issue 1, January 2020,


Pages: 344 - 345


How to Cite this Article?

Kowsalya KR, "A Study on Digital Marketing and its Impact on Consumer Buying Behaviour", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20203963, Volume 9 Issue 1, January 2020, 344 - 345

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