Downloading: Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



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Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model

Wang Yifeng, Wang Yue

Abstract: The analysis method of structure interpretation model and factor analysis method is used to analyze the factors affecting the marketing effect of soft text. The calculation results show that the influence degree of each factor on the soft language marketing effect is primary and secondary.

Keywords: ISM model, factor analysis, soft marketing, influential factors



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