Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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Research Paper | Management | China | Volume 6 Issue 12, December 2017

Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model

Wang Yifeng, Wang Yue

The analysis method of structure interpretation model and factor analysis method is used to analyze the factors affecting the marketing effect of soft text. The calculation results show that the influence degree of each factor on the soft language marketing effect is primary and secondary.

Keywords: ISM model, factor analysis, soft marketing, influential factors

Edition: Volume 6 Issue 12, December 2017

Pages: 1625 - 1630

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Wang Yifeng, Wang Yue, "Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20179080, Volume 6 Issue 12, December 2017, 1625 - 1630

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