Downloading: Commercialization of Indian Nationalism: Current Status and Associated Risks
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



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Commercialization of Indian Nationalism: Current Status and Associated Risks

Alok Balhwan

Abstract: India is a nation in making. She has a history of being a victim of colonialism. Thus her citizens are very emotional towards anything related to nationalism. These emotions are manipulated by political parties, media houses, entertainment industry and business firms. When a nations patriotic feelings are evoked for commercial gains, it is called Commercialization of Nationalism. In this paper, efforts have been put to search and identify various such current instances from all walks of life. Then the phenomenon has been analyzed in detail and contradictions have been brought to light. This commercialization process has its dangers for the society which are also discussed. This paper concludes by saying that nationalism should not be commercialized and there should be a healthy competition among the business firms so that the consumer is free to make an informed rational decision.

Keywords: Commercialization, Nationalism, Business firms, Media



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