International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




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Research Paper | Social Science | India | Volume 6 Issue 10, October 2017


Commercialization of Indian Nationalism: Current Status and Associated Risks

Alok Balhwan


Abstract: India is a nation in making. She has a history of being a victim of colonialism. Thus her citizens are very emotional towards anything related to nationalism. These emotions are manipulated by political parties, media houses, entertainment industry and business firms. When a nations patriotic feelings are evoked for commercial gains, it is called Commercialization of Nationalism. In this paper, efforts have been put to search and identify various such current instances from all walks of life. Then the phenomenon has been analyzed in detail and contradictions have been brought to light. This commercialization process has its dangers for the society which are also discussed. This paper concludes by saying that nationalism should not be commercialized and there should be a healthy competition among the business firms so that the consumer is free to make an informed rational decision.


Keywords: Commercialization, Nationalism, Business firms, Media


Edition: Volume 6 Issue 10, October 2017,


Pages: 1993 - 1996


How to Cite this Article?

Alok Balhwan, "Commercialization of Indian Nationalism: Current Status and Associated Risks", International Journal of Science and Research (IJSR), Volume 6 Issue 10, October 2017, pp. 1993-1996, https://www.ijsr.net/get_abstract.php?paper_id=ART20177757

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