Abstract: The purpose of this study was to determine and analyze the effect of implementation of Green Supply-Chain Management on Marketing Performance. Object This research is the paper company that existed in West Java Province of Indonesia, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply-Chain Management Implementastion and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. Conclusion This research is a Direct Influence of GSCM Implementation on Marketing Performance in Paper Companies in West Java Province of Indonesia.
Keywords: GSCM, Marketing Performance