Effect of Green Supply-Chain Management Implementation on Marketing Performance (Study on Paper Industry in West Java Province of Indonesia)
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Dissertation Chapters | Industrial Engineering | Indonesia | Volume 6 Issue 10, October 2017

Effect of Green Supply-Chain Management Implementation on Marketing Performance (Study on Paper Industry in West Java Province of Indonesia)

Osep Hijuzaman

The purpose of this study was to determine and analyze the effect of implementation of Green Supply-Chain Management on Marketing Performance. Object This research is the paper company that existed in West Java Province of Indonesia, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply-Chain Management Implementastion and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. Conclusion This research is a Direct Influence of GSCM Implementation on Marketing Performance in Paper Companies in West Java Province of Indonesia.

Keywords: GSCM, Marketing Performance

Edition: Volume 6 Issue 10, October 2017

Pages: 1278 - 1284

Share this Article

How to Cite this Article?

Osep Hijuzaman, "Effect of Green Supply-Chain Management Implementation on Marketing Performance (Study on Paper Industry in West Java Province of Indonesia)", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20177460, Volume 6 Issue 10, October 2017, 1278 - 1284

102 PDF Views | 89 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'GSCM'

Dissertation Chapters, Industrial Engineering, Indonesia, Volume 6 Issue 10, October 2017

Pages: 1278 - 1284

Effect of Green Supply-Chain Management Implementation on Marketing Performance (Study on Paper Industry in West Java Province of Indonesia)

Osep Hijuzaman

Share this Article

Research Paper, Industrial Engineering, Morocco, Volume 9 Issue 3, March 2020

Pages: 811 - 819

Green and Sustainable Supply Chain Management (GSCM and SSCM): A Comparative Literature Analysis of Definitions and the Identification of the Relationship between Environmental and Economic Pillars in GSCM

K. Amrani Souhli, J. El Hilaly, A. Ennadi

Share this Article
Top