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International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



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Strategic Development Analysis of Business and Economic Empowerment Family Group (KUPEK)

Marsha Ednisa Ramadhani, Rizal Syarief, Agus Maulana

Abstract: The study aims to discuss the development of Business and Economic Empowerment Family Group (KUPEK) for small and micro enterprises. Institution Assolahiyah in cooperation with PT Pertamina EP Asset 3 Subang Field and CARE LPPM IPB initiative to establish Business and Economic Empowerment Family Group (KUPEK) Assolahiyah. The research was conducted in Cilamaya Kulon with descriptive qualitative approach that is supported by semi-structured interviews to obtain the data used. Analysis of research data using SWOT analysis and strategy priority using AHP. Based on the research result, it is found that the development of KUPEK Assolahiyah can be done by using six strategies, i.e. (1) strategy to increased promotion and cooperation, (2) the strategy to increased ability of human resources (3) strategies to utilization of IT and social media as a medium to perform assistance, (4) strategy to train and recruit professionals to assist MSEs strategy, and (5) maintaining the quality of KUPEK products.

Keywords: strategic development analysis, KUPEK, SWOT-AHP, small and micro businesses



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