International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 132

Research Paper | Management | Indonesia | Volume 6 Issue 10, October 2017


Strategic Development Analysis of Business and Economic Empowerment Family Group (KUPEK)

Marsha Ednisa Ramadhani | Rizal Syarief [3] | Agus Maulana [3]


Abstract: The study aims to discuss the development of Business and Economic Empowerment Family Group (KUPEK) for small and micro enterprises. Institution Assolahiyah in cooperation with PT Pertamina EP Asset 3 Subang Field and CARE LPPM IPB initiative to establish Business and Economic Empowerment Family Group (KUPEK) Assolahiyah. The research was conducted in Cilamaya Kulon with descriptive qualitative approach that is supported by semi-structured interviews to obtain the data used. Analysis of research data using SWOT analysis and strategy priority using AHP. Based on the research result, it is found that the development of KUPEK Assolahiyah can be done by using six strategies, i. e. (1) strategy to increased promotion and cooperation, (2) the strategy to increased ability of human resources (3) strategies to utilization of IT and social media as a medium to perform assistance, (4) strategy to train and recruit professionals to assist MSEs strategy, and (5) maintaining the quality of KUPEK products.


Keywords: strategic development analysis, KUPEK, SWOT-AHP, small and micro businesses


Edition: Volume 6 Issue 10, October 2017,


Pages: 1164 - 1168


How to Cite this Article?

Marsha Ednisa Ramadhani, Rizal Syarief, Agus Maulana, "Strategic Development Analysis of Business and Economic Empowerment Family Group (KUPEK)", International Journal of Science and Research (IJSR), Volume 6 Issue 10, October 2017, pp. 1164-1168, https://www.ijsr.net/get_abstract.php?paper_id=ART20177169

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