Rate the Article: Exploring Student Engagement with Personal Branding in Higher Education, IJSR, Call for Papers, Online Journal
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 2 | Views: 260 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Marketing | India | Volume 13 Issue 2, February 2024 | Rating: 4.7 / 10


Exploring Student Engagement with Personal Branding in Higher Education

Neha Maheeno Iram


Abstract: This research investigates the concept of personal branding within the context of higher education, exploring how students perceive its relevance for academic and professional success. The study aims to fill a gap in existing literature by delving into students' perspectives on personal branding, its impact on engagement, satisfaction, and retention. The research encompasses students from various academic disciplines and levels, providing a comprehensive understanding of how personal branding evolves throughout the educational journey. Findings indicate that students view personal branding as crucial for success, with a notable correlation between personal brand traits and student engagement.


Keywords: Personal Branding, Brand Building, Student Engagement, Personal brand attributes


Edition: Volume 13 Issue 2, February 2024,


Pages: 774 - 777



Rate this Article


Select Rating (Lowest: 1, Highest: 10)

5

Your Comments (Only high quality comments will be accepted.)

Characters: 0

Your Full Name:


Your Valid Email Address:


Verification Code will appear in 2 Seconds ... Wait

Top