International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 0 | Views: 14

Research Paper | Marketing | India | Volume 13 Issue 2, February 2024 | Rating: 3.4 / 10

Exploring Student Engagement with Personal Branding in Higher Education

Neha Maheeno Iram

Abstract: This research investigates the concept of personal branding within the context of higher education, exploring how students perceive its relevance for academic and professional success. The study aims to fill a gap in existing literature by delving into students' perspectives on personal branding, its impact on engagement, satisfaction, and retention. The research encompasses students from various academic disciplines and levels, providing a comprehensive understanding of how personal branding evolves throughout the educational journey. Findings indicate that students view personal branding as crucial for success, with a notable correlation between personal brand traits and student engagement.

Keywords: Personal Branding, Brand Building, Student Engagement, Personal brand attributes

Edition: Volume 13 Issue 2, February 2024,

Pages: 774 - 777

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