Downloads: 159 | Views: 484 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Management | India | Volume 4 Issue 8, August 2015 | Rating: 6.3 / 10
International Marketing Environment Challenges and Opportunities
Leela Krishna Ganapavarapu, S. Rama Krishna Chary
Abstract: The international marketing environment is changing rapidly. The globalization of markets, coupled with advancements in technology have made distances meaningless. The first section of International Marketing offers an overview of a discussion of the global business, marketing opportunities and challenges of global environments, confronting the marketer. This study mainly focused on evolution of international marketing, perspectives & global business trends. Marketing of products and services of the countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects. In this paper we discussed example i. e. , products of apples and oranges are importing from other countries, production, and how much customers attracting the oranges and apples.
Keywords: International Marketing, Globalization, Global business
Edition: Volume 4 Issue 8, August 2015,
Pages: 1836 - 1838