International Marketing Environment Challenges and Opportunities

Leela Krishna Ganapavarapu, S. Rama Krishna Chary

Abstract: The international marketing environment is changing rapidly. The globalization of markets, coupled with advancements in technology have made distances meaningless. The first section of International Marketing offers an overview of a discussion of the global business, marketing opportunities and challenges of global environments, confronting the marketer. This study mainly focused on evolution of international marketing, perspectives & global business trends. Marketing of products and services of the countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects. In this paper we discussed example i. e. , products of apples and oranges are importing from other countries, production, and how much customers attracting the oranges and apples.

Keywords: International Marketing, Globalization, Global business

How to Cite?: Leela Krishna Ganapavarapu, S. Rama Krishna Chary, "International Marketing Environment Challenges and Opportunities", Volume 4 Issue 8, August 2015, International Journal of Science and Research (IJSR), Pages: 1836-1838, https://www.ijsr.net/getabstract.php?paperid=14081504, DOI: https://dx.doi.org/10.21275/14081504