Communication and the Changing Face of Terrorism in Kenya

Anne Eboi

Abstract: Over 50 well-coordinated and largely successful terrorist attacks by Al-Shabaab militants on Kenyan soil since late 2011 have inspired this study. This empirical study is premised on the realization that there is more to stemming terrorist attacks than military reaction. The paper examines the governments communication mechanisms and how it handles communication on terrorism. The paper also examines the citizens preparedness in the event of an attack and what role the government should play with regard to the citizens information needs on terrorism. The descriptive survey methodology employed unravels the mystery of a people with dangerously very little knowledge and awareness levels about preventing and foiling terrorist attacks, making them likely victims on a large scale. A qualitative and quantitative analysis of data suggests a government that has not invested in communication strategies that could be harnessed to deter Al-Shabaab militants from carrying out their evil intentions.

Keywords: Al-Shabaab, terrorism, communication strategy, government, citizens