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Research Paper | Social Science | Volume 15 Issue 4, April 2026 | Pages: 1581 - 1583 | India
Augmented Reality Storytelling for Creating Memorable Brand Narratives for Consumer Retention
Abstract: This study investigates the role of Augmented Reality (AR) storytelling in shaping brand perception, consumer retention, and loyalty. AR integrates immersive narratives with interactive technology to create memorable consumer experiences that go beyond traditional marketing approaches. A mixed method research design was adopted, combining surveys, experiments, and focus groups to capture both quantitative and qualitative insights. Statistical analysis was used to measure brand recall, purchase intention, and loyalty, while thematic coding highlighted emotional engagement and narrative immersion. The findings reveal that AR storytelling strengthens consumer-brand connections and enhances trust, thereby supporting long term retention. However, challenges such as privacy concerns, accessibility, and inclusivity were identified as moderating factors influencing adoption. Overall, AR storytelling emerges as a strategic communication tool capable of securing sustainable consumer loyalty in competitive markets.
Keywords: Brand perception, consumer retention, brand loyalty, augmented reality marketing
How to Cite?: B. Sowmiya, Dr. B. Vijaya Kumar, "Augmented Reality Storytelling for Creating Memorable Brand Narratives for Consumer Retention", Volume 15 Issue 4, April 2026, International Journal of Science and Research (IJSR), Pages: 1581-1583, https://www.ijsr.net/getabstract.php?paperid=SR26424104320, DOI: https://dx.dx.doi.org/10.21275/SR26424104320