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Dissertation Chapters | Management | Volume 15 Issue 3, March 2026 | Pages: 978 - 983 | India
From Store Visits to Screen Choices: A Conceptual Study of Offline Shopping Hesitation in Electronic Product Purchases after COVID-19
Abstract: The COVID-19 pandemic has significantly altered consumer shopping behaviour, leading to noticeable changes in channel preference between offline and online retail formats. While online shopping adoption has increased, consumers? hesitation toward visiting physical stores has emerged as an important behavioural concern, particularly for electronic products that involve higher perceived risk and involvement. This paper aims to explore the concept of offline shopping hesitation in the post-pandemic context by synthesizing existing literature on consumer behaviour, perceived health risk, perceived convenience, impulsive buying behaviour, and in-store engagement. By conceptually integrating these factors, the study seeks to develop a structured understanding of how and why offline shopping hesitation may persist even after the easing of pandemic-related restrictions. The paper contributes by offering a conceptual perspective that can guide future empirical research on offline?online channel choice in the electronic products sector.
Keywords: Offline shopping hesitation, electronic products, post-COVID consumer behaviour, Perceived health risk, Perceived convenience, Channel choice
How to Cite?: Ganga Mohanadasan, Dr. Tony C. Mathew, Anu P. Davies, "From Store Visits to Screen Choices: A Conceptual Study of Offline Shopping Hesitation in Electronic Product Purchases after COVID-19", Volume 15 Issue 3, March 2026, International Journal of Science and Research (IJSR), Pages: 978-983, https://www.ijsr.net/getabstract.php?paperid=SR26316141137, DOI: https://dx.dx.doi.org/10.21275/SR26316141137