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Informative Article | Management | Volume 15 Issue 3, March 2026 | Pages: 456 - 458 | India
Impact of Digital Marketing Strategies on Students University Selection Decision
Abstract: The rapid growth of digital technologies has significantly transformed the higher education landscape, compelling universities to adopt innovative digital marketing strategies to attract prospective students. This study examines the impact of digital marketing strategies on students' university selection decisions. The research aims to analyse how online platforms such as social media, institutional websites, search engine marketing, email campaigns, and online reviews influence students' perceptions, preferences, and final enrolment choices. The study concludes that digital marketing strategies play a critical role in influencing students' awareness, interest, evaluation, and final choice of university. Institutions that strategically integrate targeted digital campaigns, responsive online communication, and authentic content are more likely to enhance student engagement and enrolment outcomes. The findings provide valuable insights for higher education administrators and marketing professionals to develop effective digital outreach strategies in an increasingly competitive academic environment.
Keywords: Digital Marketing, University Selection, Student Decision-Making, Social Media Marketing, Higher Education Marketing, Online Reputation
How to Cite?: Naveen Kumar B R, Chandana C, "Impact of Digital Marketing Strategies on Students University Selection Decision", Volume 15 Issue 3, March 2026, International Journal of Science and Research (IJSR), Pages: 456-458, https://www.ijsr.net/getabstract.php?paperid=SR26305124840, DOI: https://dx.dx.doi.org/10.21275/SR26305124840