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India | Marketing | Volume 15 Issue 1, January 2026 | Pages: 1341 - 1343
Case Study - Asymmetric Information in the Context of Gas Stove Repair
Abstract: As consumers we purchase a variety of goods and services. In some instances, goods and services come as a bundle. When a good is purchased, it comes with a service and the vice versa. In many contexts they are inseparable. Whenever a good is purchased the after sales service inevitably is linked with the company. There are also service outlets available from various unorganised outlets as well. If the consumer durable is an electronic gadget or any other product that requires a specialised service, the consumer may inevitably get it done from the company. Even in such cases also, there are specialised unorganised service outlets. It is up to the consumer whether he wants to go to organised or an unorganised service outlet. Generally, for many new products as service is free for a year or so, new product consumers may go to the company related service outlet. But it is a time-consuming process as the consumer must contact the service outlet and must fix an appointment with the service personnel. When the product doesn?t require any specialised services there is a tendency that she/he may get it done in any other outlet that is nearby. Same may be the case with kitchen gadgets as the service is done in every nook and corner, there is no felt need that it should be serviced from the company only. This case study is developed when a consumer was duped after seeking service from an itinerant repairer of a gas stove. The consumer could be duped because of asymmetric information between the consumer and the service provider. It emphasises that every consumer must evaluate various options while going for any organised or unorganised service outlets. From this experience the consumer could feel an organised service outlet is more safe, meticulous vis-a-vis an unorganised itinerant repairer.
Keywords: Asymmetric Information, Organised/ Unorganised Service Outlets, Itinerant Repairer, After Sales Service, Undue Advantage, Unconscionable, Economic Transaction
How to Cite?: Dr. Rajeswari Mahankali, "Case Study - Asymmetric Information in the Context of Gas Stove Repair", Volume 15 Issue 1, January 2026, International Journal of Science and Research (IJSR), Pages: 1341-1343, https://www.ijsr.net/getabstract.php?paperid=SR26121152422, DOI: https://dx.doi.org/10.21275/SR26121152422