A Study on "Investment Behaviour & Financial Planning Practices Among Young & Mid-Career Professionals in Surat City"

Deepika Rathi, Dr. Jainish Bhagat

Abstract: This study examines the financial planning techniques and investment habits of mid-career (ages 36-50) and younger (years 21-35) professionals in Surat, India, a city that is seeing fast economic growth. It examines how different groups make investment decisions, set financial goals, and plan for the future while accounting for variables such as their degree of financial literacy, risk tolerance, and investment possibilities. According to the research, mid-career professionals are more likely to employ strategic, long-term investing strategies, such as equities, mutual funds, and real estate, whereas younger professionals are more likely to favor liquid assets and immediate goals. The study highlights the growing influence of digital platforms on investment practices and finds significant gaps in financial literacy, especially among younger people. It demands that both groups participate in specific financial education programs designed to enhance their long-term planning and financial literacy.

Keywords: Surat City, young professionals, mid-career professionals, financial planning, investment habits, and financial awareness