Sustainability of Handloom Industry for North East India: A Perspective from Tripura

Supriya Dam, Patriot Debbarma, Kishan Reang

Abstract: Background: The paper explores strategies to strengthen the handloom sector in Tripura, India, focusing on heritage and legacy, economic status, sustainability aspects, and marketing challenges. The work effectively addresses the issues concerning the handloom sector in the state, which has the second-highest number of weavers per square kilometer among the eight Northeastern states. Design/Methodology: The research investigates the indigenous handloom industry in Tripura using both qualitative and quantitative methods. Field surveys were carried out with 51 handloom units, which included weavers and craftspeople, to evaluate their socioeconomic status, challenges, and aspirations. The survey was conducted through field visits to informants in the South and Gomati districts of Tripura to gather information. Findings: The economic status of handloom weavers remains inadequate, and challenges persist due to ineffective marketing efforts. The paper proposes targeting a value-based niche segment and establishing marketing cooperatives to maximize the return. Additionally, the survey highlights the necessity for effective government policies and training programs. Originality/Value: This analysis of heritage and legacy, economic status, sustainability, and marketing challenges aids in informed decision-making for sustainable textile applications and meeting consumer demands for eco-conscious products.

Keywords: Handloom, legacy, marketing, sustainability, Tripura, weavers