Assessing Employee Engagement: A Comprehensive Study of Measurement Techniques and their Impact on Organizational Success

Krupa S, Arifa Banu

Abstract: Human resource management is a strategic approach to support employees, encompassing recruitment, compensation, benefits, and training, development, and employee relations across various industries. Employee engagement is the emotional connection employees have with their organization, team, and work, enhancing work culture, productivity, and customer relationships, and turning them into advocates. Managers' actions (or inactions) determine whether employee engagement programs succeed or fail. Managers are accountable for implementing the engagement activities defined by leadership and HR. A committed workforce is crucial for a firm's success, as it boosts productivity and profits, and motivating employees to exceed expectations is vital. Understanding employee engagement over time is crucial for effective management. Engaged employees prioritize their organization, dedicating more time and effort to their jobs, leading to increased productivity and higher-quality work. The study utilized both quantitative and qualitative approaches, employing descriptive and explanatory research designs. The objective of this article is to identify the main variables of employee engagement and assess the reliability of the concept. It also investigates the impact of employee engagement on job performance.

Keywords: Employee engagement, productivity, higher quality work environment, job performance