A Study on Employees Retention Strategy Adapted by Garment Exporters with Special Reference to Tiruppur City

Dr. S. Mohanraj, B. Tarunika

Abstract: Employee retention is a conscious effort by employers to create a work environment that encourages employees to stay. This is accomplished by well-defined policies and procedures that address their various demands. An effective retention plan not only promotes workforce stability, but it also functions as a valuable recruitment tool, attracting top personnel. It is a known fact that retaining the best employees ensures customer satisfaction, satisfied colleagues and reporting staff, effective succession planning, and deeply embedded organizational knowledge and learning. This study tries to determine the various strategies adopted by garment exporters to retain their employees.

Keywords: Employee retention, workforce stability, knowledge and learning