The Transformative Impact of AI, Bigdata Analytics and Fintech: Innovations, Challenges and Future Prospects

Radhika Kulkarni, Tejas Raut, Vinayak Kolhe

Abstract: The rapid evolution of Artificial Intelligence (AI), Big Data Analytics, and Financial Technology (FinTech) is revolutionizing the financial markets by enhancing efficiency, risk management, and decision - making. AI - driven innovations such as algorithmic trading, fraud detection, and automated customer service have significantly transformed financial services, enabling faster and more accurate transactions. Big Data analytics plays a crucial role in predicting market trends, optimizing risk management strategies, and fostering financial inclusion by leveraging alternative credit scoring models. FinTech disrupts traditional banking through digital payments, decentralized finance (DeFi), and AI - powered lending platforms, making financial services more accessible and cost - effective. This research explores how these technologies collectively shape the financial landscape, highlighting case studies from major financial institutions like JPMorgan Chase and Indian firms such as ICICI Bank. The study examines key benefits, regulatory challenges, and future trends, offering insights into the integration of AI, Big Data, and FinTech for sustainable financial market growth.

Keywords: Artificial intelligence, Fintech, Bigdata Analytics, Financial markets, decentralized finance (DeFi), financial inclusion

How to Cite?: Radhika Kulkarni, Tejas Raut, Vinayak Kolhe, "The Transformative Impact of AI, Bigdata Analytics and Fintech: Innovations, Challenges and Future Prospects", Volume 14 Issue 2, February 2025, International Journal of Science and Research (IJSR), Pages: 1812-1820, https://www.ijsr.net/getabstract.php?paperid=SR25219171112, DOI: https://dx.doi.org/10.21275/SR25219171112