Marketing Equilibrium: Striking the Balance Between Consumer Needs and Corporate Profitability

Dr. Laxmikant C. Sontakke, Dr. Viresh B. Parkhe

Abstract: Marketing equilibrium represents the optimal balance between satisfying consumer needs and ensuring business profitability. This paper explores the dynamic interplay between customer satisfaction and corporate gains, emphasizing how businesses can adopt a strategic approach to maintain this equilibrium. The study demonstrates how companies can achieve sustainable success through a detailed analysis of pricing strategies, value creation, and consumer behavior. Using an equilibrium graph, we illustrate the relationship between price, demand, and profitability, offering insights into how firms can position themselves effectively in competitive markets.

Keywords: Marketing Equilibrium, Consumer Satisfaction, Profit Maximization, Business Strategy, Value Creation

How to Cite?: Dr. Laxmikant C. Sontakke, Dr. Viresh B. Parkhe, "Marketing Equilibrium: Striking the Balance Between Consumer Needs and Corporate Profitability", Volume 14 Issue 2, February 2025, International Journal of Science and Research (IJSR), Pages: 234-236, https://www.ijsr.net/getabstract.php?paperid=SR25130171202, DOI: https://dx.doi.org/10.21275/SR25130171202